I’m a digital marketer and strategist based in Long Beach, CA.

Currently a Content Marketing Operations Manager at ByteDance.

Intro

Honestly, I never imagined working in marketing and advertising. I thought I would be a starting catcher for the Los Angeles Dodgers or maybe playing drums in a chart-topping rock band. My interest in marketing started very early. I grew up as a photojournalism fanboy, so naturally, I documented everything. I observed how the media educated and shaped opinions on everything from pizza toppings to the latest Air Jordans. I’ve always been curious about why people have an affinity for brands and an indifference to others. It all starts with one thing - the message.

Experience

With over 14 years of experience, I have seen a lot of change. Different marketing trends have come and gone, and I have worn many work hats. I got my start shooting photos and writing copy for social media platforms. Later, I started collaborating with brands to craft their social media and content strategy, leading me to my current work in content strategy, product marketing, brand strategy, and customer experience/journey support.

Client & Educational Work

    • Content Strategy

    • Social Media Strategy | Paid & Organic

    • Content Marketing

    • Influencer Marketing

    • Content Creation & Development

    • Reporting

    • Research

    • Global Content Creation & Development

    • Global Social Strategy Playbook

    • Client Management | Team Management

    • Content Strategy

    • Social Media Strategy

    • YouTube Strategy

    • UX/UI Design & Research

    • Content Marketing

    • Reporting

    • Content Creation & Development

    • Print Strategy

    • Content Strategy

    • Social Media Strategy | Paid

    • YouTube Strategy

    • Paid Campaign Strategy

    • Social Media Strategy | Paid & Organic

    • Content Marketing

    • YouTube Strategy

    • Reporting

    • Content Creation & Development

    • PR Strategy

    • Event Marketing

    • Influencer Marketing

    • Social Media Strategy

    • YouTube Strategy

    • Content Creation & Development

    • Influencer Marketing

    • Email Marketing

    • Copywriting

    • Reporting

    • Product Design

    • UX/UI Design & Strategy

    • Content Strategy

    • Business Strategy

    • Human-centered Design

    • Design Thinking

    • Front-end Development

    • Website Design

    • Research